Rouge dArmani Matte lipstick offers an intense matte lip color with absolutely no compromise on comfort.It promises intense coverage in a single application, with a lasting matte finish by containing up to 50% more pigments than a traditional matte lipstick. INTENSE MATTE COLOR:High concentration of pigments takes matte to new heights, dressing lips in more even, extreme colour and maximum coverage. LASTING COMFORT:Light-diffusing gel allows for a rich matte finish that looks smooth and supple, rather than dry. SMOOTH APPLICATION IN ONE STROKE:Emollient paste agent, ester oils and a hydrogenated jojoba oil make for a creamy, glide-on application sensation.Matte packaging - ultra matte bullet, sleek matte red and black packaging, iconic Armani magnetic closure.Quote from Linda Cantello, Giorgio Armani International Make-Up Artist:The new formula of Rouge dArmani Matte is remarkable and has taken everything to a new level: intensity of color, long lasting, vibrant but matte and with a weightless comfort. Used backstage, I can apply it hours before a show in the knowledge that it will stay put. And models wont beg for lip balm!