Gucci begins its new beauty story from the lips. A lipstick is the ultimate makeup tool, its fascination and desirability a result of its instant transformative powers. Three new lipstick collections are diverse formulations: Rouge Lvres Satin -with a satin finish, Rouge Lvres Voile with a sheer finish, and Baume Lvres, a lip balm with a translucent finish.Baume Lvres enhances the natural smoothness and texture of the lips. The lip balms give a soft glow of colour with three shades and one transparent formula, melting on lips to leave a feeling of hydration, moisture and comfort.Inspired by vintage makeup the lipsticks packaging interweaves House motifs with contemporary codes. Baume Lvres is contained in a turquoise coloured tube, a hybrid shade of blue and green chosen specifically by Alessandro Michele because it represents an attention to colour, before pink was assigned as symbolic of the feminine world post war.